Open Conference Systems, The 1st Seno Dimas

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MEMAKSIMALKAN PRODUKSI MADU JAPARA BEE SEBAGAI PRODUK UNGGULAN DESA DERMOLO
Vina Ameliasari

Last modified: 2022-07-01

Abstract


Honey is a natural resource that has the potential to be developed. Honey is a natural substance that has a sweet taste produced by bees from sucking nectar. This product branding and marketing training was carried out at the Dermolo village hall with an audience of 30 people consisting of the owner of the Japara bee honey product, fatayat women and Muslimat. This training targets mostly women because the majority of Dermolo residents have a side business, either from selling honey or other businesses. The implementation method for this service is divided into three stages, the first is observing and identifying problems related to Japara bee honey products that will be marketed. The second stage is to provide knowledge and understanding related to branding and marketing through social media, then the last is the evaluation of Japara bee honey products after going through the branding and packaging process. The results of this service activity refer to the indicators of the success of the activity, namely the participants or the audience are able to understand the concepts of branding, packaging, and marketing, so that honey products can become the flagship product of Dermolo village.


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